With over 10 years of experience and a passion for the marketing communications industry, Helen has accumulated expertise in the field working on some of the most prominent brands in the Jordanian brandsphere including Royal Jordanian, Zain, Emaar International, LG Electronics, Aramex, Airport International Group, Nuqul Automotive, FINE, Jordan River Foundation amongst others. 
During this time, she has held a series of managerial positions within leading organizations in this field and spearheaded the world-renowned Brand Asset Valuator (BAV) study, bringing to life the concept of brand valuation in Jordan and the Middle East.
Most recently, she has taken her skills to the non-profit sector working on International Relations Development as well as Fundraising and Business Development.
Helen studied Law and Politics at the University of Manchester, UK and is a Certified Marketing Executive (CME, SMEI).
 Specialties include: Marketing Communications, Branding, Strategic Planning, Business Development, Relationship Management, Research and Direct Marketing